Jarod Cassada is a Business Developer with Verdecare and started working at Rainbow in 2021. Prior to working at Verdecare he managed vegetation with a utility company and was attracted to Rainbow because we view trees as assets rather than green impediments to progress. He heard about Rainbow through a need for a TGR vendor and Growth Solutions was the preeminent choice. Jarod likes working at Rainbow because we offer science-based practices that consider the environment, reduce risk, and are often more cost-effective than alternative management strategies. One thing that surprised Jarod about working at Rainbow is the open and honest communication. “It’s not simply part of the value system. It is part of the culture.” In his free time, Jarod enjoys mountain biking and dabbling in philosophy. He believes that learning is never complete and that a good part of life is not simply lived but cultivated.